Our Story

Buzz Endurance Energy (BEE) was founded by an endurance athlete, pharmacist and passionate home cook who believed sports nutrition could be done better. After countless hours of training and racing, I became frustrated with products that relied on artificial ingredients, overly sweet flavours and formulations far removed from real food.

Combining my expertise as a pharmacist with the nutritional knowledge of my wife, a registered dietitian, we set out to create a different kind of endurance fuel. The result is BEE's honey-based carbohydrate chews: simple, effective and made from ingredients you recognise.

Every chew is built around the principles that matter most to us: evidence-based nutrition, trusted ingredients and practical performance for endurance athletes. By bringing together expertise in healthcare, nutrition and sport, we've created fuel that works with your body, not against it.

Founders of Buzz Endurance Energy. Two runners, a woman and a man, pose with medals after a race at the Marbella Half Marathon, standing in front of a sponsor backdrop.

This is us.

We're two endurance athletes who love the process: the early starts, the hard sessions, the race-day nerves and the finish lines that make it all worthwhile.

As a pharmacist and dietitian, we founded BEE to create endurance nutrition that combines trusted ingredients with sound nutrition science.

Thanks for being part of the journey.

Meet our Ambassadors

A rugby game featuring players running on the field, one in a blue and yellow jersey holding a rugby ball as he is tackled by players in red jerseys.

"Performance starts with getting the basics right, and nutrition is one of the biggest. BEE Energy Chews have become part of my match-day routine because they're easy to carry, taste great and give me the energy I need without upsetting my stomach. Whether it's training or an 80-minute game, they're a product I genuinely enjoy using."

— Rob (All Ireland League Rugby Player)
A man taking a selfie at the starting line of a marathon, wearing sunglasses and a race bib with his name 'Jack' and the date '19th April 2023', surrounded by other runners outside a modern glass building.

"As someone balancing marathon training, CrossFit and triathlon, I need fuel that's simple, effective and easy to digest. BEE Energy Chews deliver exactly that. The natural honey provides quick energy, they're convenient to use during long sessions, and they've become a staple in my training and race-day nutrition."

— Jack (Marathon Runner, Triathlete & Crossfit Athlete)
A man in outdoor hiking gear standing on a gravel trail with a golden retriever dog during daytime outdoor hike. The man is smiling and wearing a blue beanie, red jacket, and tan pants. The dog is panting with its tongue out, and both are in a green, hilly landscape with cloudy sky.

“Long days in the mountains demand reliable energy, and BEE Energy Chews have earned a permanent place in my pack. They're lightweight, easy to eat on the move and provide the boost I need on challenging climbs. Knowing they're made with natural ingredients and locally sourced honey is an added bonus."

— Damien (Hiker & Trail Walker)

Frequently Asked Questions

  • BEE Energy Chews are natural, honey-based energy chews designed to provide fast, sustained energy for endurance athletes. Made with simple ingredients and no artificial additives, they're an easy-to-digest alternative to traditional energy gels, helping fuel your training, racing and recovery.

  • Honey is nature's original energy source. It contains naturally occurring carbohydrates that are quickly absorbed by the body, making it an excellent fuel for endurance exercise. As well as providing rapid energy, honey offers a great taste and is often gentler on the stomach than many synthetic sports nutrition products.

  • Unlike many energy gels, BEE Energy Chews are made with real honey and simple ingredients. Their soft chew texture makes them easier to consume during exercise, while many athletes find they're less sticky, easier to digest and more enjoyable to eat than traditional gels.

  • Each BEE Energy Chew contains 20g of carbohydrates, providing a convenient source of energy to help fuel endurance performance.

  • Each pack contains 2 individually portioned energy chews, making it easy to fuel longer training sessions or races.

  • BEE Energy Chews can be enjoyed before exercise to top up energy stores, during activity to maintain performance, or afterwards as part of your recovery nutrition. They're ideal for any activity lasting longer than 60 minutes.

  • Most endurance athletes aim for 30–60g of carbohydrates per hour, depending on exercise intensity and duration. As each chew provides 20g of carbohydrates, many athletes consume one chew every 20–40 minutes. Always test your fuelling strategy during training before race day.

  • Absolutely. Whether you're preparing for your first 10K or competing in an ultra-marathon, BEE Energy Chews provide convenient, natural energy whenever you need it.

  • BEE Energy Chews are ideal for:

    • Running

    • Marathon running

    • Trail running

    • Cycling

    • Triathlon

    • HYROX

    • Hiking

    • Adventure racing

    • Gym endurance sessions

    • Any sport requiring sustained energy

  • Our chews are made using simple, high-quality ingredients, including honey, carbohydrates, natural flavourings and pectin to create a delicious, easy-to-chew energy source. We believe in keeping our ingredient list as simple as possible.

  • Yes. Our chews are suitable for vegetarians.

  • Yes. BEE Energy Chews are gluten free

  • No. Because they are made with real honey, BEE Energy Chews are not suitable for a vegan diet.

  • Store in a cool, dry place away from direct sunlight. Once opened, reseal the pack to maintain freshness.

  • Orders are usually dispatched within 1–2 working days. Delivery times will depend on your chosen shipping method and destination

  • Yes. We offer bundle savings and multi-pack discounts so you can stock up and save. Keep an eye on our website for the latest offers.

  • We currently ship throughout the UK and Ireland, with international shipping available to selected countries. Shipping options and costs are displayed at checkout.